Wednesday, December 31, 2008

Mc donald's

McDonald's Corporation (NYSEMCD) is the world's largest chain of fast food restaurants, serving nearly 47 million customers daily.[3] McDonald's primarily sellshamburgerscheeseburgerschicken products, French friesbreakfast items, soft drinksmilkshakes and desserts. More recently, it has begun to offer saladswraps and fruit. Many McDonald's restaurants have included a playground for children and advertising geared toward children, and some have been redesigned in a more 'natural' style, with a particular emphasis on comfort: introducing lounge areas and fireplaces, and eliminating hard plastic chairs and tables.

In addition to its signature restaurant chain, McDonald’s Corporation held a minority interest in Pret A Manger (a UK-based sandwich retailer) until 2008, and owned theChipotle Mexican Grill until 2006 and the restaurant chain Boston Market until 2007.[4] The company has also expanded the McDonald's menu in recent decades to include alternative meal options, such as salads and snack wraps, in order to capitalize on growing consumer interest in health and wellness.

Each McDonald's restaurant is operated by a franchisee, an affiliate, or the corporation itself. The corporations' revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants. McDonald's revenues grew 27% over the three years ending in 2007 to $22.8 billion, and 9% growth in operating income to $3.9 billion.[5]

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